Kevin Kelly is Senior Maverick at Wired Magazine. He cofounded Wired in 1993, and served as its Executive Editor from its inception until 1999. He is editor and publisher of the Cools Tools website, which gets half a million unique visitors a month. He is cofounder of the All Species Foundation, a nonprofit aimed at cataloging and identifying every living species on earth, the Rosetta Project, which is building an archive of all documented human languages, and serves on the board of the Long Now Foundation. He is the author of a number of books including What Technology Wants, New Rules for the New Economy, and most recently The Inevitable.